Beyond the third space.
The challenge
Starbucks is known for quality and consistency. Its impact on communities is largely invisible.
The Solution
Make the impact visible, from Puerto Rico recovery to food access to education pathways, reframing Starbucks as a company that shows up in the real world, not just in stores.
Good,
By the cup
From the wilderness outside of San Juan, Puerto Rico, to neighborhood stores and locations near military bases, we focused on the human stories that reflect Starbucks’ dedication to the farmers, baristas, and communities who feel its impact every day.
Featured Work
ELEMIS
Benchmade
Nike SB
Embark Oregon
