Sell out. Without SellingOut.
The challenge
Nyjah is polarizing. One of the most technically gifted skaters ever — and someone whose life often runs counter to skateboarding’s counter-culture.
The Solution
Define Nyjah’s world as Clean Chaos: total control on the board, constant motion off it. Show that chaos fuels his clean skating and design sensibility, resulting in a radically different shoe that looks clean, skates hard, and holds up to extreme disorder on and off the board.
Featured Work
ELEMIS
Benchmade
Embark Oregon
Starbucks
