Make Education accessible.
The challenge
The Oregon College Savings Plan had outgrown its name. Its offering had expanded beyond college, helping Oregonians of all ages and ambitions save for whatever comes next.
The Solution
Create a new brand and platform that captures Oregon’s trailblazing spirit and shows how saving today can power any future.
It All Begins Here
We developed the Embark identity and transformed every saver touchpoint — website, app, campaigns, social, events — into one unified system built to reflect what makes Oregonians, Oregonians, while meeting people wherever they are and moving them forward.
Accessible, everywhere
The system didn’t stop at launch. It now drives Embark’s year-round marketing, from seasonal campaigns to everyday communications, helping more Oregonians see a path forward.
Featured Work
ELEMIS
Benchmade
Nike SB
Starbucks
