Nowierski

Portland-based Creative Strategy

👋 I’m Jim, a strategist who turns insight into ideas that drive demand for brands, products, and services.

LinkedIn →

What I do

With 13+ years leading strategy teams and departments, I’ve seen a lot. At its simplest, I group my work into three buckets, illustrated below in *Western motif.*

Brand Strategy

  • Positioning & Differentiation

  • Architecture & Narrative

  • Audience & Cultural Insights

Campaign Strategy

  • Platform Development

  • Content Strategy & Planning

  • GTM Orchestration

Channel Strategy

  • Playbooks

  • Loyalty

  • Creator Enablement

Featured Work

From pitch through delivery and optimization, I’ve worked across industries — B2B and B2C — to drive measurable impact.

ELEMIS Sea Change Campaign

Nike SB Nyjah 4 Sneaker Launch

Benchmade Yours for Life Campaign

+ Reposition + 365

Starbucks Fuel for Good Campaign

Past Partners

Adobe, Hyundai, Nike, Jordan, Hewlett Packard, Major League Soccer, Micron Technology, Red Bull, Spotify, Taco Bell, Wells Fargo, and more.

Where I’ve been

  • Brands:  Nike, Major League Soccer, Spotify, Taco Bell, Adobe, Hewlett Packard 

    • Developed and led the Strategy Department, establishing best-practices and mentoring team

    • Led concept development and consumer journey design across digital, social, and experiential ecosystems

    • Partnered with senior brand leaders to align creative, product, and channel teams around shared priorities

    • Worked fluidly across creative, technology, product, and operations to move ideas from concept to execution

    • Flexed between hands-on contribution and leadership to guide work, build alignment, and remove blockers

  • Brands:  Nike, Jordan, Converse, Starbucks, Red Bull, Hyundai, Wells Fargo, Fender Guitars, JOEY Restaurants

    • Led creative strategy and integrated campaign planning for culturally connected brands

    • Developed campaign concepts, narrative systems, and consumer journeys across social, paid, and digital channels

    • Translated cultural and consumer insight into executable ideas, experiences, and content ecosystems

    • Led influencer and talent strategy to support authentic storytelling and high-quality production

    • Partnered closely with senior stakeholders to build alignment and momentum from ideation through launch

  • Brands:  Bob’s Red Mill, Kroger, Whole Foods, Mountain House, Kombucha Wonder Drink

    • Led digital and creative innovation for consumer brands, driving growth through integrated web, commerce, and on-premise activations

    • Developed brand narratives and campaigns across social, programmatic, and broadcast channels

    • Built and scaled the agency’s lifecycle marketing practice, expanding capabilities and impact across clients

  • Brands:  Fiat Chrysler Automobiles, Smith Optics, Fetch Eyewear, Pape Machinery

    • Advanced from Strategist to Team Lead, helping scale performance and social offerings during a period of rapid growth

    • Partnered with clients and internal teams to translate business goals into high-performing digital strategies

    • Contributed to marketing technology and optimization frameworks that improved effectiveness and client retention

  • M.A. Public Relations, University of Southern California

    B.S. Financial Economics, University of Idaho

  • Newcastle United Football Club, running, snowboarding, albums, books, politics, and family.